https://arab.news/vmbut
RIYADH: This year鈥檚 Riyadh Season has attracted more than one million visitors in the two weeks since it began, General Entertainment Authority Chairman Turki Alalshikh said.
Alalshikh said that this milestone reaffirmed the event鈥檚 status as a leading entertainment destination globally, the Saudi Press Agency reported.
Since it opened, the sixth Riyadh Season has featured major events that have drawn attention from audiences locally and around the world.
It began with a spectacular global parade organized in collaboration with US department store chain Macy鈥檚.
The lineup also included the Joy Forum 2025, which brought together some of the world鈥檚 most prominent entertainment leaders and creators, as well as the Six Kings Slam tennis tournament, featuring top stars from the sport.
Riyadh Season 2025 is an integral part of the Kingdom鈥檚 wider cultural and economic evolution, driving investment into entertainment infrastructure while cultivating homegrown Saudi talent.
Among the highlights are new international zones at Boulevard World offering immersive cultural experiences inspired by Kuwait, South Korea and Indonesia.
The new additions reflect Riyadh Season鈥檚 growing global scope and commitment to fostering international cultural exchange.
One of the most highly anticipated new attractions is Beast Land, developed in collaboration with global influencer MrBeast, one of the world鈥檚 leading content creators.
The zone will include more than 40 retail and dining outlets, adventure gardens and daily competitions.
The zone is expected to open on Nov. 13 as one of the season鈥檚 major draws, with MrBeast set to attend the zone鈥檚 grand opening.